OluKai believes that everybody, no matter where they are, can live Aloha
It started as a different approach to a footwear company. OluKai wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship.
ROOTS
OluKai views their approach today as part of a path; a journey that started with their ancestors that have passed down stories, values, and spirit. OluKai believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It's about your actions, and inspiring the actions of others.
ALOHA
OluKai's Aloha, their breath of life is about the action of giving without any expectation of receiving. Years before OluKai was profitable, they were giving back because that is part of our core values.
QUALITY
OluKai produce products they believe in. Products they can stand behind. They believe in quality of product and material, craftsmanship in construction and finding quality in life by the choices we make everyday.
DESIGN PHILOSOPHY
Every product OluKai makes must offer style, durability, and comfort from heel to toe. They pay close attention to every element of design, starting with the use of custom-made lasts and anatomical footbeds to ensure superior fit. Premium materials are carefully selected to be beautiful, durable, and soft against your skin. Handcrafted details honor island culture with authentic artwork. Behind every pair is this commitment to quality for those who wear them and those who craft them.
FIT BY NATURE, CRAFTED BY HAND
ONE STEP INSPIRED IT ALL – THE WET SAND PRINCIPLE.
A bare foot sinks slowly into wet sand. All at once it cups the heel and fills the arch while the toes splay out. Inspired by the feeling of bare feet in wet sand, OluKai builds their footwear with anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support.
You’ll find these contoured footbeds in every product they make. From water-friendly sandals to beach town shoes to upcountry boots, their footwear is designed to deliver unparalleled comfort from the ground up.
PREMIUM FOOTBEDS
OluKai builds their footwear on anatomically contoured footbeds to ensure proper medial and lateral arch support, long term comfort, and a personal fit right out of the box.
PRODUCT GUARANTEE
As a testament to our quality construction, all OluKai footwear is backed by a one-year guarantee against manufacture's defects.
SUPERIOR FIT
The generous toe box allows your toes and forefoot to stretch naturally with each step while the arch and heel of our anatomical footbed cushions and stabilizes your stride.
